Q: Where do your diamonds come from?
A: Although others may claim to the contrary, in most cases the exact origin cannot be unequivocally determined. The exception is diamonds of Canadian origin, which are often inscribed noting the origin and thus noted on a GIA certificate. The Canadian origin diamonds are the only ones that can be 100% assured to be conflict-free. All of our suppliers are compliant with the Kimberley Process which was enacted to prevent conflict diamonds from entering the market.
Q: From where do you get your diamonds?
A: We get our diamonds mainly from primary sources, that is, manufacturers and/or sightholders, who cut polished diamonds from rough. We utilize a diamond trading platform for diamond dealers, this platform is where online websites get the information to list other dealers' stones. We can generally get any diamond you see online from reputable sites, and at a better price.
Q: Why should I buy from you?
A: Stemming from a business that has been around since 1942, we provide unparalleled diamond expertise, with better pricing than our competitors. We also are detail-oriented in the fabrication of our ring mountings and provide continued after-service.
Q: What is Fluorescence in a diamond and how does it affect it's value?
A: Fluorescence is the visible light that some diamonds emit when exposed to ultraviolet light. The most common type of fluorescence is blue-colored, although diamonds can fluoresce in a variety of colors.
Approximately 30% of diamonds show fluorescence. Strong and Very Strong fluorescence does significantly lower the value on the wholesale market, a tactic of some dealers is to sell high color and clarity diamonds with Strong or Very Strong fluorescence, which leads an unknowing client to think they are getting an amazing deal when in fact they are not. You will notice all of the least expensive "too good to be true" diamonds that can be seen online generally have Medium, Strong or Very Strong fluorescence. From a gemological perspective, it isn't so problematic except occasionally it causes a general hazy, milky appearance in the diamond. Decades ago, D Color diamonds with fluorescence were actually prized for their super white color.