Located in the heart of NYC's Diamond District in a private office perched above 47th Street and 5th Avenue, we are a full service wholesale diamond dealer and custom jeweler. Founded in 2011, and stemming from a business that began in 1942, we are located in the epi-center of the jewelry universe where we have direct access to the world's finest diamonds and gems from primary sources. We buy and sell diamonds and jewelry at all price points, with particular expertise in engagement rings, bridal jewelry, and rare high-value diamonds and gems. Our clients enjoy better pricing than online sites, can see diamonds assembled for comparison in person before purchasing, and benefit from our trusted guidance and continued service long after the purchase.



There is great value added by having a seasoned and trusted expert, Josef "Joey" Caldaron, pre-select diamonds from the entire market and guide you through the process.  His experience is literally unparalleled in that it spans all aspects of the industry. He previously worked at Tiffany & Co. in NYC, as a laboratory associate at the Gemological Institute of America (GIA) in Ramat Gan, Israel, and is also a respected appraiser and trusted advisor to important collections. Joey earned multiple certificate degrees from the GIA and graduated with a Bachelor of Science in Hotel Administration from Cornell University.  He brings the values of his education in hospitality to the jewelry business where he consistently exceeds client expectations. 



After selecting the perfect diamond, we will collaborate on a design, and execute a mounting which will be fabricated with the highest level of craftsmanship.  Our rings are made by artisans who have worked for famous luxury jewelry houses, and you can expect comparable quality at a much better value.



to rare, important, ultra high-value diamonds and gems that generally don't even reach the open market.  These types of stones, like this 40 carat D Color Flawless Clarity diamond that is resting in the palm of my hand, or large fancy pink and blue colored diamonds are inaccessible to most jewelers and dealers.  Access to such diamonds are usually navigated through a maze of brokers that each add significantly to the cost along the way.  We have a direct line to the cutters and owners of such rare offerings, many of whom are actually our friends from the business.  High value diamonds of extreme rarity are fast becoming a wearable form of an alternative investment.



We also specialize in brokering new and pre-owned luxury watches of all brands,  with particular expertise in sourcing hi-demand, hard-to-find models. We would be happy to help you find the perfect watch that suits your style and needs. 



We are honored to play a small part in helping to celebrate special moments in the lives of our clientele.  We take this honor very seriously and ensure that each piece is crafted with care and precision.  It is our aim to exceed your expectations and create a relationship built on mutual respect and trust. 



As one of a select few in New York City who is a full member of the National Association of Jewelry Appraisers (NAJA), we have many years of experience in appraising jewelry. We appraise all types of jewelry for Fair Market and Retail Replacement Value, with particular expertise in high value collections. We also advise clients on how to thoughtfully build a collection of jewelry that will serve their current and future needs.



We buy diamonds, gold, and jewelry from the public as well as entire estate collections.  We offer a fair price based on the market with an explanation of how we arrive at our figure.  We are easy-going and understanding of each individual's unique situation, and consistently pay the highest sum.